Offer & pricing · 5-minute guide
How to price your first offer without guessing
A first price is a testable decision, not a lifelong identity. The goal is to make the scope, buyer, and exchange clear enough that you can learn from a real offer.
- 1
Price a defined outcome, not your potential
Describe what someone receives, what they bring to the work, and what sits outside the offer. A narrow offer is easier to price and easier to buy.
- 2
Start with the buyer’s alternative
Consider the time, friction, and existing workaround your buyer uses today. This is context—not a promise of a financial return.
- 3
Choose one price and one payment path
Avoid a menu of unfinished options. Pick a starting price, state what is included, and use one straightforward way to accept payment.
- 4
Protect the scope
Write down the number of calls, pages, revisions, or templates included. When scope changes, name the change before doing more work.
- 5
Review after real conversations
After a few genuine buyer conversations or deliveries, adjust the offer, scope, or price based on what was difficult to explain or deliver.
Use this before your next move
- The offer has a named buyer and a specific result.
- The inclusion and exclusion list fits on one screen.
- I can state the price without apologizing or overexplaining.
- I have a boundary for revisions or extra requests.
- I know the next question I will ask a buyer after they decline.
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